This Privacy Policy describes how bobbylily.com (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bobbylily.com.

By visiting or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may collect the following types of information:

• Personal Identifiers: Name, billing address, shipping address, email address, and phone number when you create an account, place an order, or contact us.
• Payment Information: Credit/debit card details or other payment information collected securely through our payment processors.
• Device and Usage Information: IP address, web browser type, time zone, cookies installed on your device, what pages or products you view, search terms, and how you interact with the Site.

2. How We Collect Information

• Information You Provide Directly: When you make a purchase, sign up for our newsletter, create an account, or reach out to customer support at support@bobbylily.com.
• Automated Technologies: As you navigate the Site, we automatically collect technical data about your equipment, browsing actions, and patterns using cookies, log files, and web beacons.

3. How We Use Your Personal Information

We use your personal information to operate, provide, and improve our services. Specifically, we use it to:

• Fulfill Orders: Process your payments, arrange for shipping, provide invoices, and send order confirmations.
• Communicate With You: Respond to your inquiries, provide customer support, and send important service or transactional updates.
• Improve the Site: Screen our orders for potential risk or fraud, and analyze how customers browse and interact with bobbylily.com to optimize our store performance.
• Marketing: Send you promotional emails, special offers, or updates about new apparel and collections (if you have opted in to receive them). You can opt out at any time.

4. Sharing Your Information

We share your personal information with third-party service providers to help us run our business and fulfill our contracts with you. These may include:

• E-commerce & Hosting Platforms: Platforms like WordPress and WED2C that power our online store infrastructure.
• Payment Processors: Secure gateways that process your credit card and financial transactions safely.
• Shipping and Fulfillment Partners: Logistics providers who pick, pack, and deliver your clothing orders to your doorstep.
• Legal Compliance: When required by applicable US laws, court orders, or government regulations, or to protect our rights, safety, and property.

5. Cookies

A cookie is a small amount of data downloaded to your computer or device when you visit our Site. We use various cookies—such as functional, performance, and advertising cookies—to enhance your browsing experience, remember your preferences, and analyze site traffic. You can choose to disable cookies through your individual browser settings, though doing so may impact certain functionalities of the Site.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Your Rights and Choices

Depending on your state of residence in the United States, you may have certain rights regarding your personal information, including:

• Access: The right to request access to the personal data we hold about you.
• Correction: The right to request correction of inaccurate information.
• Deletion: The right to request the deletion of your personal data.
• Opt-Out: The right to opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails.

To exercise any of these rights, please contact us using the details below.

8. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to have it removed.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. Any changes will be posted directly on this page with an updated revision date.

10. Contact Us

If you have questions, concerns, or complaints about our privacy practices, or if you would like to exercise your data rights, please contact us at support@bobbylily.com.